brand marketing
We work with our clients to develop holistic marketing strategies that include both traditional tools as well as new social tools.
our services
Brand Strategy - Show
Disney is about MAGIC; HP is about INNOVATION; Philadelphia Cheese is about PERMISSABLE INDULGENCE!
We work with you to identify your unique brand attributes. We use the proven Brand Key process, which covers: Brand Values & Personality; Brand Benefits; Brand Discriminators; Reasons To Leave Your Brand; Brand Insights; Competitive Environment For Your Brand.
Corporate ID & Logo Design
We develop visual identities for clients including corporate logos and sub brands.
Marketing Strategy & Plan - Show
We develop an all-encompassing plan split into the following broad categories:
- Measurable and Attainable Objectives
- Key Target Audiences & Influencers
- Market Analysis – Issues & Opportunities; Competitors
- Product & Services Analysis
- Pricing
- Offer Positioning
- Business Development & Sales Strategy
- Promotional Plan – Partnership Marketing; PR, Sponsorship, On Line Marketing; Social Networking; Viral; Ambush & Guerrilla; Experimental Marketing
- Evaluation Processes
Marketing Training
Purple Tangerine offers a number of marketing training courses including:
- An introduction to Marketing & Business Development (Download PDF)
- Presentation Skills (Download PDF)
