Terrace Wires At St Pancras International

Terrace Wires At St Pancras International

Terrace Wires At St Pancras International

The closing ceremony of the Olympic Games heralded the removal of the giant Olympic Rings, which hung in St Pancras International for over a year.

As a result, St Pancras International launched Terrace Wires, a competition to find new artwork to fill the space occupied by the Olympic Rings.

HS1 Ltd, the owners of St Pancras International, unveiled details a fantastic opportunity for a brand to establish a presence at Europe’s Destination Station through an ongoing sponsorship of the installation.

Purple Tangerine were hired as the sponsorship consultancy helping source sponsors.

St Pancras International hosts up to 1 million visitors every week, with around a quarter coming to the station for reasons other than travel. Such a wide demographic supplies the St Pancras International’s Terrace Wires sponsor with a unique opportunity to give their brand a presence at the heart of London’s most iconic station, reaching a hugely varied range of people.

www.purpletangerine.com/terracewires

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Established in 2000, Purple Tangerine is a leading independent global team of marketing specialists.