Terrace Wires At St Pancras International
The closing ceremony of the Olympic Games heralded the removal of the giant Olympic Rings, which hung in St Pancras International for over a year.
As a result, St Pancras International launched Terrace Wires, a competition to find new artwork to fill the space occupied by the Olympic Rings.
HS1 Ltd, the owners of St Pancras International, unveiled details a fantastic opportunity for a brand to establish a presence at Europe’s Destination Station through an ongoing sponsorship of the installation.
Purple Tangerine were hired as the sponsorship consultancy helping source sponsors.
St Pancras International hosts up to 1 million visitors every week, with around a quarter coming to the station for reasons other than travel. Such a wide demographic supplies the St Pancras International’s Terrace Wires sponsor with a unique opportunity to give their brand a presence at the heart of London’s most iconic station, reaching a hugely varied range of people.