sponsorship
Purple Tangerine Sponsorship is an independent global team of marketing specialists working with both brands and rights holders - acting as a catalyst by bringing them together and nurturing the relationship.
We have experience in all major sectors: sports, arts, music, charity & education and offer a fully comprehensive sponsorship service for both brands and rights holders.
With more than 25 Million Facebook and Twitter users in the UK alone, social media has become a focal point for a sponsorship's success. We work with brands and rights holders to develop and implement social networking campaigns that drive their sponsorship.
We offer the following services to:
Rights Holders
Packaging & Pricing Strategy; Sales; Sales Materials - Video, Web, Print; Negotiation & Contracts; Managing; Measuring
Brands
Sponsorship Strategy; Audit; Sourcing - Sponsorship Assessment Matrix; Negotiating; Managing & Exploiting; Measuring
our services
The benefits of sponsoring are vast and include: developing customer loyalty, good citizenship, increase sales, internal communications, developing new markets, product launches, business to business relations, brand awareness and changing brand image.
Rights Holders - Show
We offer the following services ...
PACKAGING … opportunities into straightforward, easy to understand offers to be presented to target clients
RIGHTS DEVELOPMENT … branding; TV; hospitality; merchandising & licensing; data; social media; experiential
SALES MATERIALS … develop sales presentations outlining the different rights packages on offer
SALES STRATEGY … develop sales strategies and plans targeting potential commercial partners
PRICING … get the best possible market price for their sponsorship
NEGOTIATION … commercial terms, heads of terms, intellectual property rights
MANAGEMENT – ensure sponsors are cared for through account management
EVENT MANAGEMENT - we offer a full event management service covering: event strategy and planning; venue research; logistics – theme, staging and content management; guest liaison – invitations; celebrity booking and management; event marketing, programmes, promotional materials and gifting; event promotion; on-site event management and security; evaluation – quantitative and qualitative
Brands - Show
We offer the following services ...
Insights
- Sponsorship Audits
- Market Activity Reports – covering sector and competitor analysis
- Provide a management service dealing with approaches from rights holders seeking sponsorship
Creative Strategy
- Sponsorship Assessment Matrix – a scientific approach to selecting sponsorship criteria and sourcing a sponsorship that is best fit for the brand needs
Execution - Campaign Implementation
- Negotiating rights and finalising contracts
- Exploiting sponsorship through: Sales Promotion; Direct Marketing; PR; and Advertising
- Measuring sponsorship effectiveness through qualitative and quantitative analysis
Our staff have worked with many brands over the years including: adidas; Bausch & Lomb; BBC Worldwide; BT; Cadbury; Johnnie Walker; Kellogg's; Madame Tussauds; Mars; Motorola; and PepsiCo
our clients
We work with the BBC's Match Of The Day Magazine as a marketing consultancy,…
Sponsorship Consultancy & Sales For World-class Arts Project
The closing ceremony of the Olympic Games…
