Purple Tangerine helps businesses and individuals develop the creativity within focusing on four main facets of creative output:
FLUENCY ... how to stimulate large quantities of ideas
FLEXIBILITY ... how to view possibilities from different perspectives
IMAGINATION ... how to use the power of imagination to visualise solutions
ORIGINALITY ... how to create original solutions by combining many ideas
Ambiguity scares non-creative people - they resist it and hold onto an exact image or an overly literal or rigid interpretation of something ...
