LONDON CHESS CLASSIC 2016

LONDON CHESS CLASSIC 2016

LONDON CHESS CLASSIC 2016

London Chess Classic is the worlds most prestigious chess tournament showcasing 10 of the worlds top ranked players battling it out in the Capital in the run up to Christmas 2016.

Now in it’s 8th year, the Chess Major features 10 days of action from the fastest, strongest and smartest minds on the planet.

The 2016 tournament is a media showcase broadcast live on the internet and on terrestrial TV in a number of countries around the world. It features: World Number 1, Norway’s Magnus Carlsen; World Number 2, Russia’s Veselin Topalov; World Number 3, India’s Vishy Anand; World Number 5, USA’s Hikaru Nakamura, aka The H-Bomb; as well as UK Number 1 Micky Adams, aka The Spider.

London Chess Classic 2016 is the final leg of the Grand Chess Tour, a series of international Chess Majors held throughout the year with a $USD 1 Million overall prize fund, which includes tournaments in the USA, France and Belgium. The final line-up will be announced in March 2016.

QUICK FACTS

9-round 10-player super tournament with each player playing each other once - a match a day for 9 days.

Played at a rate of 40 moves in two hours, followed by the rest of the game in one hour, with a 30-second increment from move

41Livestream and internet total views: 2.1 million; unique views 1.38 million; total minutes viewed 19,086,926; average view duration 33 minutes and 5 minutes

In 2015 the event generated over £500K of media coverage featuring on BBCs One Show, The Sunday Times and The Daily Telegraph. In 2016, expected Equivalent Advertising Cost of £2M+

10 of the world’s best players from USA, Russia, Norway, India, Bulgaria, Armenia, France and UK

Celebrity attendees have included: Boris Johnson, Boris Becker, Alex Zane, Edgar Davids, Sir Clive Woodward

COMMERCIAL PACKAGES

TIER 1 - MAIN SPONSOR - WORLDWIDE TITLE SPONSOR

One Title Sponsor with full naming rights to events e.g. [Sponsor Name] London Chess Classic 2016. Main branding on broadcast feed, players and around venue

TIER 2 - WORLDWIDE OFFICIAL PARTNERS

Up to 5 Official Partners from non-competing categories - demonstrating industry expertise, for example: Betting, Timing, IT, Automotive, Jewelry, Watch, Spectacles, Telecoms, Water, Energy Drink, Professional Services, Legal, Insurance, Financial

TIER 2 - COUNTRY SPONSORS

Sponsors with broadcast packages for TV feeds to their specific market

TIER 3 - OFFICIAL SUPPLIERS

Up to 10 Official Suppliers providing goods and services that are essential to the event Ticketing, Champagne, Wine, Beer, Apparel, Travel

TIER 3 - HOST PARTNERS

London Venues Hosting Support Events

LINKS

TOURNAMENT DETAILS & PACKAGES

Summary-LondonChessClassic2016.pdf

PRO-BIZ CHALLENGE

Pro-Biz-Challenge-LondonChessClassic2016.pdf

CHESS FACTS

ChessFacts-LondonChessClassic2016.pdf


Back to news

About Us

Established in 2000, Purple Tangerine is a leading independent global team of marketing specialists.

Latest News

24 HOURS ON THE M25
24 HOURS ON THE M25 Posted 22 May 2017
FERRARI DRIVER - JODY FANNIN
FERRARI DRIVER - JODY FANNIN Posted 07 Apr 2017