Sponsorship - Brands

We offer brands the following services, covering:

MARKET INTELLIGENCE

Reports on sponsorship market; competitor activity & analysis; industry trends.

STRATEGY & SOURCING, EVALUATION

Sponsorship Assessment Matrix – a scientific approach to selecting sponsorship criteria and sourcing a sponsorship that is best fit for the brand needs i.e. branding; TV; hospitality; merchandising & licensing; data; social media; and experiential.

Analyse available sponsorship opportunities against these criteria so you choose the right opportunities.

Measuring sponsorship effectiveness through on-going qualitative and quantitative analysis.

NEGOTIATING

We speak the sponsorship language and can get you the best deals.

Dealing with approaches from rights holders seeking sponsorship – we offer a central point of contact and follow up all who approach with sponsorship opportunities.

Negotiating the contracts.

EXPLOITATION & ACTIVATION

Once rights are secured we will work with you to manage the activation plan covering: Rights Fulfilment; General Sponsor Management – a management service for all sponsor needs; Reportage – provision of evaluation reports.

We also provide the following support: Public Relations; Internal Communications; Hospitality; Social Media/Digital; Traditional Advertising; Sampling & Experiential; Online promotions; Sales Promotions; and Direct Marketing.

About Us

Established in 2000, Purple Tangerine is a leading independent global team of marketing specialists.