The benefits of sponsoring are vast and include: developing customer loyalty, good citizenship, increase sales, internal communications, developing new markets, product launches, business to business relations, brand awareness and changing brand image.
Specialising in commercial sponsorship and partnership marketing, we work with RIGHTS HOLDERS seeking sponsorship.
We operate across all sponsorship fields including: sport, celebrity, music, the arts, education and charity.
We offer advice and marketing execution covering:
RIGHTS STRUCTURING & PACKAGING… opportunities into straightforward, easy to understand offers to be presented to target brands
RESEARCH - we produce reports to assist the rights holder in determining the true value for all the major sponsorship assets of the rights property, covering: Branding Locations; Ownership Opportunities; Access To Areas / Talent; Supply Rights; Product Showcasing Opportunities; Association With Your Intellectual Property
SALES COLLATERAL PRODUCTION - video, pdfs, brochures, presentations, websites
PRICING… get the best possible market price for their sponsorship
SPONSORSHIP SALES - sourcing, targeting & closing agreements
BROADCAST - packaging and selling TV and second screen rights
LICENSING & MERCHANDISING – advise, support and help implement licensing strategies. Our consultants have the experience, capabilities and reach to monetise IP through outstanding relationships with key decision makers at all levels of the industry
NEGOTIATION… commercial terms, heads of terms, intellectual property rights
PR - publicity & image management
MANAGEMENT… ensure sponsors are cared for through account management
We have worked with: BBC Worldwide; Brands Hatch Circuits; Brighton Wheel; British Touring Cars; British Superbikes; British Winter Sports Group; Bullrun; Cambridge Folk Festival; DRIFT; High Speed 1; London Chess Classic; London Table Tennis; LTA; Madame Tussauds; Match Attax; NABS; Photo London; Phuket International Marine Expo; Phuket Marathon; Singapore Yacht Show; Soldiering On Awards; Team England; The Booking Office Theatre Company; The Tall Ships Races; The World Bowls Tour.