publicity & pr
Effective PR can ...
- Raise Awareness of Your Business!
- Differentiate Your Offer!
- Build Credibility!
- Drive The Bottom Line!
In today's social media communication world where on average we all receive hundreds of messages a day it is mission critical that businesses manage their public images ensuring all potential is maximised and all risk is minimised.
Purple Tangerine excels in public relations and communications strategies working with clients to:
- Identify Unique Selling Points
- Develop PR and communication campaign themes
- Build national and international PR campaigns
On a tactical level we:
- Manage Press/Media Offices
- Write and distribute media information
- Manage the media
- Run Media Training & Crisis programmes
Public Relations Strategy - Show
We work with our clients to develop a PR Strategy that identifies:
- your current image and the image you wish to portray
- your target audiences – who they are, what they do & what they think
- tactics to influence and persuade your target audience to believe in your products and services and switch their opinions, beliefs and behaviors to be favourable towards your business
Media Relations - Show
We create media relations campaigns for your business developing news angles, photographic opportunities, feature angles for all media including Online, Social, TV, Radio and Press.
News Release Writing & Issue - Show
Drafting news releases targeted at different sectors of the media – National, Regional, Business, Consumer and Trade.
Issuing your news releases direct to all targeted media and via the PR newswire and other wire services.
Our team of media relations experts call and sell in your story to the key media – developing news and feature ideas and arranging interviews.
Campaign Evaluation - Show
A media monitoring service with an evaluation of the media coverage by key message, brand mention and equivalent advertising cost.
Photography & Graphic Design - Show
Where relevant we will recommend photography to support the media campaign. We also offer a full design service for logos, brochures, websites and corporate videos.
Media Training - Show
A fully comprehensive media training service, covering: understanding the media; rules of engagement; how to look, what to say; the story house; answering difficult questions; bridging techniques; holding press conferences; types of journalist; crisis management; and interviewing techniques.
Downloads - Show
The Soldiering On Through Life Trust appointed Purple Tangerine to source partners for its…
We worked with Kingfisher Plc to help maximise the marketing expoitation of their sponsorship…
We worked with Queen Elizabeth's Grammar School, Faversham, Kent to produce their school video.