AS WE ENTER OUR 25TH YEAR IN BUSINESS...
Purple Tangerine Sponsorship Highlights – 2024 in Review & Looking Ahead to 2025
As Purple Tangerine enters its 25th year of business, I thought I would reflect on a year of exciting projects, diverse partnerships, and global growth.
Sponsorship continues to be one of the most effective marketing strategies for brands, with projected growth to nearly $108 billion by 2030. Industry leaders like Amazon, Apple, and Nike dedicate over 7% of their revenue to integrated sponsorship programs, demonstrating the unparalleled impact of this approach.
Here’s a look back at the highlights and what we’re gearing up for in 2025.
2024 Highlights: Memorable Projects Across the Globe
At Purple Tangerine, we continue to drive innovation and success in sponsorship and partnerships. In 2024 we worked on some amazing projects including:
Princess Diana: Accredited Access Exhibition, London - This landmark walk-through photography exhibition captivated audiences in London. Featuring the work of Anwar Hussein and his sons Samir and Zak, it celebrated the untold story of Diana’s global impact. A true tribute to the People’s Princess.
With The Sponsorship Experts based in Bangkok we worked on numerous campaigns including:
Royal Bangkok Sports Club (RBSC): Thailand’s premier sports and exclusive membership community.
Laguna Phuket Marathon: attracting over 8,000 runners from 50+ countries
Thailand International Boat Show: hosted at the award-winning Royal Phuket Marina, reinforcing Thailand’s reputation as a hub for luxury and innovation.
Looking Forward to 2025
Here's what’s on the horizon…
Asia Sponsorship News (ASN)
Our MD, Nigel Jones, leads UK & European collaborations for ASN, the premier market intelligence platform for sponsorship in Asia. With data on over 288,000 sponsorship deals valued at $1.96 billion, ASN empowers professionals to make smarter investment decisions.
Key benefits include: Access to 5,000+ brand contacts, including 750+ in India; Insights into sponsorship trends and market strategies. Comprehensive, cost-effective reporting.
Find out more at ASN.
The Sponsorship Experts and the FIVB Women’s Volleyball World Championship Thailand 2025: The 20th showing of this global sporting event contested by the senior women's national teams of the members of the Fédération Internationale de Volleyball (FIVB). 22nd August - 7th September 2025.
Bournemouth Writing Festival 2025
Closer to home, we’re working with the Bournemouth Writing Festival, a three-day celebration of creativity and storytelling from 25th–27th April 2025. With free and ticketed events, this festival connects the local community and inspires writers of all levels. Current partners include RNLI, National Trust, Bournemouth University, and more. Sponsorship opportunities, including naming rights, are available—perfect for brands looking to engage with a creative, passionate audience.
If you’re looking to sponsor or seeking a sponsor, Purple Tangerine is here to connect you with the right opportunities and brands. https://www.bournemouthwritingfestival.co.uk
Let’s start a conversation today!
Nigel Jones
Managing Director, Purple Tangerine – The Sponsorship Experts
#sponsorship #purpletangerine #rightsholders
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