British Sports Book Awards 2026: Motorsport Category Sponsorship Opportunity
British Sports Book Awards 2026: Motorsport Category Sponsorship Opportunity
The countdown to the 2026 British Sports Book Awards is underway, with the prestigious event returning to the Kia Oval on 21st May for a standout evening celebrating the very best in sports writing. Hosted by leading broadcaster Mark Pougatch, the awards bring together world-class sporting talent, authors, publishers and media, creating one of the most influential nights in the sporting and literary calendar.
As part of this year’s programme, a high-impact sponsorship opportunity is now available for the Motorsport Book of the Year category. This is a chance to align your brand with a category that captures global attention, from Formula 1 storytelling to behind-the-scenes insights into elite motorsport. The shortlist will be announced in April, with the winner revealed live at the Oval in May, placing the sponsor at the centre of the narrative across the full campaign cycle.
The partnership offers significant visibility and access, including naming rights, integration across awards collateral and digital campaigns, and association with a campaign that delivers millions of social impressions alongside extensive media coverage. On the night itself, sponsors benefit from VIP hospitality, brand presence in front of an influential audience, and the opportunity to present the award alongside sporting personalities.
Books shortlisted for Motorsport Book of the Year 2026 include:
Driven – Susie Wolff
F1 Insider – Ted Kravitz
On the Grid – Luke Smith
Seven Tenths of a Second – Zack Brown
Superveloce – Peter Grimsdale
For brands looking to connect with a premium, engaged audience through sport, storytelling and culture, this is a smart, targeted opportunity. Full details of the Motorsport category sponsorship are available via the downloadable PDF here www.purpletangerine.com/downloads/SBA2026Motorsportsdeck.pdf
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