CAMBRIDGE FOLK FESTIVAL CELEBRATES 50 YEARS
Marketing and sponsorship specialist Purple Tangerine has been appointed to source commercial partners for the Cambridge Folk Festival, one of the longest running folk festivals in the world, which in 2014 celebrates its 50th event.
Held annually in a tree lined park in Cambridge city centre, the annual four-day outdoor Festival (31st July - 3rd August 2014) is one of the "most prestigious" in the world, according to The Times, with 14,000 attendees and broadcast live on Radio 2 and Sky Arts TV reaching more than 13 million people through media.
Starting in 1965, the Festival has presented many globally established artists, including Paul Simon, KT Tunstall, The Waterboys, Mumford & Sons, Joan Armatrading, Buddy Guy, Jools Holland, Noah & The Whale, Joe Strummer, Joan Baez, k.d. lang, Ray Davies, Jimmy Cliff, The Proclaimers, Levellers, Billy Bragg, Billy Connolly, James Taylor & The Pogues.
Nigel Jones, managing director of Purple Tangerine, says: The Festival is a fantastic opportunity for national brands to associate with one of the UKs longest running music events through national TV, radio and press. We are looking for a Title Sponsor as well as Official Partners such as Official Grocer and Official Drink Suppliers as well as Local Partners to be part of the event.
The 2014 Festival will feature artists from the UK and Ireland rubbing shoulders with more contemporary acts, the finest American country, blues and roots artists, acclaimed singer songwriters and pop stars. Specialist music such as bluegrass, gospel, cajun, zydeco, jazz, world, klezmer and a ceilidh are also regular features and the line up is always a hotbed mix of the old and the new.
An association with the Cambridge Folk Festival allows sponsors to:
- Demonstrate support and commitment to music
- Associate with an environmentally friendly and ethically responsible event
- Brand association with a high quality event with leading international acts
- Sample and sell products and services to over 14,000 attendees
- Entertain target audiences such as customers, consumers, suppliers and employees
- Integrate with other marketing activity - huge PR opportunity
The Festival is held in a unique Cambridge city centre setting in a 36 acre municipal park encompassing four stages with a variety of other performance and participation areas: Workshops & Participation; Storytelling Area; Folknet Internet Café; Children’s Play Areas; and Theatre Walkabout Characters.
The Cambridge Folk Festival is organised and managed by Cambridge City Council.
For further information on commercial partnership and sponsorship opportunities:
Purple Tangerine Limited
Nigel Jones - Director
www.cambridgefolkfestival.co.uk