DRIFT 2012 – Art On The Thames
DRIFT, the biannual art exhibition comprising a series of strategically placed artworks in, alongside, and over the waterways in central London has appointed, marketing and sponsorship specialist Purple Tangerine to source commercial partners for the DRIFT 2012 exhibition.
DRIFT 2012 will be the biggest yet, benefiting from the London 2012 Games with exhibits along the Thames stretching from Central London to the Olympic village during the months up to and including the Olympics. There are a number of commercial packages available including naming rights to official supporters.
Nigel Jones, managing director of Purple Tangerine, says: DRIFT offers a highly visible and very special benefit proposition to sponsors through its location, purpose, legacy and prominence. Each site-specific commissioned piece will demonstrate the highest level of technical excellence, expertise and innovation in its field.
Caroline Jones, DRIFT’s Creative Director, says: The dynamic riverside setting in the heart of London offers a focal point for millions of visitors and residents alike, with a legacy of artworks that serve as a record of the city, the river and its people in exhibitions throughout the world.
DRIFT features a broad range of British and international artists working in the mediums of sculpture, installation, painting, sound and film. Using light, movement, energy, and with the natural elements of the ever-changing river, each artist will be given a different location to transform and enrich.
DRIFT 2010, which begins on 2nd November 2010 and runs for 2 months, will feature established and emerging international artists work and will be installed in the river, on bridges and river walkways in Central London and Canary Wharf.
As a non-profit organisation DRIFTs organisers Illuminate Productions are dedicated to running a range of educational and volunteer programmes alongside the main exhibition offering participants a unique opportunity to create their own artworks. Designed to appeal to all ages and abilities from children to pensioners, DRIFT workshops and training programmes will bring art to Londoners and visitors from every walk of life.
Caroline, added: In DRIFT 10 we hope to use performance and sculpture to connect the public with professional artists and technical experts, giving all the chance to learn new skills and enhance their creativity, inspired by the river.
DRIFT 2010 will be showing the spectacular work Bit.Fall by Julius Popp by the Millennium Bridge and the DLR Bridge in Canary Wharf.
DRIFT is supported by the Mayor of London, Tate Modern, Canary Wharf Group, British Waterways, Port of London and local councils. The advisory team includes Nigel Kershaw OBE, Henry Meyric Hughes, Fiona Banner and Lord and Lady Burlington.
For further information on commercial partnership and sponsorship opportunities see www.drift-london.co.uk