THE GEN Z BREAKTHROUGH BRANDS - AND WHY THEY LOVE THEM
TRUST IN MARKETING™ - EXECUTIVE EDUCATION PLATFORM LAUNCHES TO HELP AGENCIES & BRANDS UNDERSTAND THE ISSUES GEN Z CARES ABOUT MOST
New research, titled “Twenty For 2020” highlights 20 ethical and sustainable brands that are on course to become global household names by 2020.
Ecoalf, Toast Ale, Depop, &Pizza, Change Please and Kynder are just some of the new brands tipped to succeed by delivering the transparency, authenticity and commitment to society demanded by the growing population of socially and environmentally conscious Gen Z consumers. In doing so they can emulate and build on the success of the first generation of sustainable start ups such as Beyond Meat, Everlane, TOMS and Warby Parker.
“Twenty For 2020” is part of Trust In Marketing™ - the new executive education e-learning platform and Workshop series created to help business better understand the issues that matter to Gen Z and how the UN Sustainable Development Goals can help revolutionise responsible business.
Trust in Marketing™ – The Definitive Guide to Gen Z
By 2020 Gen Z will account for 40% of global consumers. Already, 60% of Gen Z support brands that take a stand on issues they believe in regarding human rights, race and sexual orientation; more than 50% of Gen Z say that knowing a brand is socially conscious influences their purchasing decisions and 67% believe they should be true to their values and beliefs.
Designed for both brands and agencies Trust In Marketing™ offers a definitive guide to the issues shaping Gen Z – giving insight into what they think, how they act and how to win their respect!
Produced by leading sustainability research and insights business, Sustainly, Trust In Marketing™ insists that every brand should be putting “trust” at the centre of its marketing and business strategies.
The Gen Z Workshop Every Executive Should Take
Trust In Marketing™ is adapted from the groundbreaking new book, Trust Inc. How Business Gains Respect in a Social Age, written by Sustainly founder Matthew Yeomans and published by Routledge.
Yeomans says: “The new Trust In Marketing™ e-learning platform answers the question every business needs to ask itself ‘Why should anyone trust my company or brand?’”
“Trust in business is at a crisis point. Gen Z with its 2.5 billion strong connected digital consumers expects the brands and companies they buy from and work for to be ethical, authentic, transparent and socially responsible.”
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