WORLD BOWLS TOUR LIVE TELEVISED EVENTS
The World Bowls Tour has appointed, marketing and sponsorship specialist Purple Tangerine to source commercial partners for its LIVE televised indoor bowls championships - The World Professional Indoor Championships; Scottish International Open; and the Welsh Grand Prix.
The events, featuring action packed end-to-end bowling from the worlds top ranked players, are televised LIVE on the BBC in the UK and through Eurosport in Europe and Asia.
With total TV audiences in excess of 5 million the championships pit players from the UK, Ireland, Canada, New Zealand, Israel, Hong Kong, South Africa and Australia against each other to battle it out to be the best in the world!
Nigel Jones, managing director of Purple Tangerine, says: With over 500,000 people playing bowls regularly in the UK and over two million worldwide an association with the World Bowls Tour and its events is an excellent opportunity to target the predominantly 50+ market. This age group are mature consumers, homeowners and financial purchase decision makers looking to optimise their financial situation and make provision for the future.
Organised by the World Bowls Tour, a company formed by the Professional Bowls Association, and one of the major governing bodies for world flat green bowls, World Indoor Bowls Council (WIBC), the aim of the tour is to increase the profile of the sport of bowls at all levels, open further opportunities in coaching, youth development and sport promotion.
The World Bowls Tour has a number of commercial sponsorship and partnership opportunities available for 2011 onwards. The next events are: Scottish International Open: 6th - 13th November 2010; The World Professional Indoor Championships: 7th - 23rd January 2011; The Welsh Grand Prix: 29th January - 4th February 2011.