Marketing & Brand Strategy

We work with our clients to develop holistic marketing strategies that include both traditional tools as well as new social tools.

We offer a full graphic design service including brochure work and logo / corporate identity...

Brand Strategy

Disney is about MAGIC; HP is about INNOVATION; Philadelphia Cheese is about PERMISSABLE INDULGENCE!

We work with you to identify your unique brand attributes. We use the proven Brand Key process, which covers: Brand Values & Personality; Brand Benefits; Brand Discriminators; Reasons To Leave Your Brand; Brand Insights; Competitive Environment For Your Brand.

Marketing Strategy & Plan

We develop an all-encompassing plan split into the following broad categories:

  • Measurable and Attainable Objectives
  • Key Target Audiences & Influencers
  • Market Analysis – Issues & Opportunities; Competitors
  • Product & Services Analysis
  • Pricing
  • Offer Positioning
  • Business Development & Sales Strategy
  • Promotional Plan – Partnership Marketing; PR, Sponsorship, On Line Marketing; Social Networking; Viral; Ambush & Guerrilla; Experimental Marketing
  • Evaluation Processes

Marketing Training

Purple Tangerine offers a number of marketing training courses including:

An introduction to Marketing & Business Development (Download PDF)

About Us

Established in 2000, Purple Tangerine is a leading independent global team of marketing specialists.