Sponsorship - Rights Holders

PACKAGE & SELL YOUR SPONSORSHIP AND PARTNERSHIP OPPORTUNITY

Specialising in commercial sponsorship and partnership marketing, we work with RIGHTS HOLDERS who are seeking sponsors.

We operate across all sponsorship fields including: sport, celebrity, music, the arts, education and charity.

We have a core team of sponsorship consultants and sales experts offering a fully comprehensive packaging, sales and management service - we work on a number of levels offering our clients advice to full-scale packaging, sales, management and marketing communications programmes.

We have worked with: BBC Worldwide; Brands Hatch Circuits; Brighton Wheel; British Touring Cars; British Superbikes; British Winter Sports Group; Bullrun; Cambridge Folk Festival; DRIFT; High Speed 1; London Chess Classic; London Table Tennis; LTA; Madame Tussauds; Match Attax; NABS; Photo London; Phuket International Marine Expo; Phuket Marathon; Singapore Yacht Show; Soldiering On Awards; Team England; The Booking Office Theatre Company; The Tall Ships Races; The World Bowls Tour.

HOW WE WORK WITH RIGHTS HOLDERS

Develop a packaging and pricing strategy... Develop sales materials... Operate a sales service... Manage your sponsors

 

SPONSORSHIP MARKETPLACE

LIST YOUR OPPORTUNITY ON PURPLE TANGERINE SPONSORSHIP MARKETPLACE

A listing includes up to 200 words on your opportunity, a video link and downloadable sales materials / information.

Once your sponsorship is packaged we prepare and distribute a press release / newsletter to our network - thousands of decision makers / influencers in marketing and sponsorship highlighting your opportunity.

Any leads generated are followed up with a view to signing an agreement.

COST

Monthly listing-fee. POA.

 

SPONSORSHIP STRATEGY

RIGHTS STRUCTURING, PACKAGING & PRICING…

We identify the best way to attract sponsors / partners through packaging the main propositions into straightforward, easy to understand offers to be presented to target brands.

Our approach ensures that your sponsorship and partnership opportunity is priced in line with other market opportunities.

We work with our clients to develop packages to suit differing levels of needs, including: Title and Presenting Sponsors... Co-Sponsors... Official Suppliers... Media Partners... Supporters

We develop comprehensive rights packages, including: Title Rights... Branding & Broadcast Rights... Media / Social Media Rights... Experiential Rights... Hospitality and Networking Rights... Data Rights... Merchandising & Licensing Rights

COST

Our consultancy costs are based on daily rates.

We provide free competitive quotations and consultations.

 

SALES COLLATERAL PRODUCTION

It is critical that rights holders seeking sponsors and partners offer packages that are presented in a way that is attractive to potential sponsors and partners and that meet their business objectives.

We develop sales materials outlining the different rights packages on offer, in on-line and off-line formats - video, pdfs, brochures, presentations, websites

PDF

See examples of some of our PDF work:

Team England

Thailand Yacht Show

Weyfest

Cambridge Folk Festival

 

VIDEO

Video is critical in aiding the sell as it brings the whole thing to life. We recommend making bespoke commercial sponsorship videos. See 2 minute Video Summaries we recently produced for:

Weyfest

Team England 2018

 

COST

Our design and video production costs are based on daily rates.

We provide free competitive quotations and consultations.

 

SALES SERVICE

We source sponsors and partners, ensuring best brand names in their sectors and educate potential sponsors and partners to the benefits of association.

DEVELOPING & APPROACHING SALES TARGETS

Having packaged the opportunities and developed the sales materials we then target prospect sponsors and partners.

We focus on marketing to many different industry categories. These will be developed as part of the sales strategy.

Through our network we have access to market intelligence; insight, reports, analysis and case studies.

We use the latest Salesforce application, which can provide up to the second reports on sales activity. All sales activity is saved on our Salesforce database and reports can analyse data to estimate how much money will be raised and timescales.

CONTRACT AND NEGOTIATION

Our legal experts will handle all the contractual and rights negotiation. This can vary from interpreting the contract to working up a formal contract, ensuring international law and local jurisdiction is acknowledged. The Commercial Terms, Heads of Terms, Intellectual Property Rights and use in Territories are just some of the areas that need to be considered.

COST

Our sales costs are based on daily rates and commissions.

We provide free competitive quotations and consultations.

 

SPONSOR AND PARTNER MANAGEMENT

MANAGEMENT

It is critical that sponsors and partners know what is going on and feel involved and central to the sponsorship and partnership.

We manage sponsors and partners ensuring systems are in place throughout the lifecycle, including: Contract Implementation - daily contact and monthly meetings; Contract Review - six month activity review; and Contract Renewal - re-negotiation to enhance, renew, retract contract.

COST

Our costs are based on daily rates.

We provide free competitive quotations and consultations.

 

MARKETING COMMUNICATIONS

We execute holistic programmes of media relations to build your sponsorship and partnership opportunity and brand presence via a PR programme across consumer, business, sponsorship and marketing media.

See PR SERVICES

COST

Our PR and communications service costs are based on daily rates.

We provide free competitive quotations and consultations.

 

 

LICENSING & MERCHANDISING

We advise, support and help implement licensing strategies. Our consultants have the experience, capabilities and reach to monetise IP through outstanding relationships with key decision makers at all levels of the industry. DOWNLOAD LICENSING

COST

Our licensing and merchandising service costs are based on daily rates.

We provide free competitive quotations and consultations.

 

 

RESEARCH

We produce reports to assist the rights holder in determining the true value for all the major sponsorship assets of the rights property, covering: Branding Locations; Ownership Opportunities; Access To Areas / Talent; Supply Rights; Product Showcasing Opportunities; Association With Your Intellectual Property. DOWNLOAD RESEARCH

COST

Our research costs are based on daily rates.

We provide free competitive quotations and consultations.

About Us

Established in 2000, Purple Tangerine is a leading independent global team of marketing specialists.

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STORYTELLING Posted 15 Apr 2019